Get an Instant Membership Site in a Snap

One of the challenges of having a membership site is having a low opt-out rate. It takes a lot of careful planning and marketing to enroll members, but once they are enrolled you need to pay even more attention to keep them as active members.

Here are 2 tips on how to keep members happy:

1. Over deliver

The fundamental reason people join a membership site is to get access to content that they cannot access anywhere else. This means your content has to be fresh, relevant and out of the public domain so that people feel they are getting much more than what they are paying for. The key is to over-deliver so that if your members are paying $30 a month, they need to be receiving content that is worth double or triple that amount. As you go above and beyond what you promised, members will believe you are going out of your way to give them value for money and will keep paying for their membership. For example, you can get interviews with highly sought after individuals in the same industry or negotiate special rates and deals for products and services that your members may be interested in purchasing.

2. Types of Content

Another way to keep members happy is to be creative about your content delivery. You can use a wide range of mediums to deliver your content such as blog posts, videos, pdfs and audio recordings. People often want a choice in the way the content is presented because people take in information best in different ways. For example, visual learners prefer videos and pdfs while those who like to maximize their time while on the go may prefer to listen to the audio files on their iPod.